I am not about to hate on Sam Adams for the following reasons:
1. He’s a white rapper
2. He comes from a wealthy family
3. His music sucks (Wait…)
These three things are already known to everyone in hip-hop, not to mention the music world. So, what really seems to bother me is that Sam Adams(the Trinity College grad and former Division-III soccer captain) can’t decide what type of musician he wants to be. In order to succeed and gain respect in the hip-hop community you need to create a distinct original identity. Wu-Tang was unique because they had nine members and rapped about Asian martial arts films. Kanye West is known for his ridiculous ability to sample old pop and funk beats, and Common is know for creating an intellectual side of hip-hop, with his socially conscious lyrics and soft jazz beats. While it isn’t fair to compare Sam Adams to these legendary emcees, it is fair to say that a key reason why these emcees were able to gain respect in the game is because of their uniqueness. Something Adams greatly lacks.
Every artist who has succeed in music knows that in order to gain respect, you need to understand you can’t appeal to everyone. It is something that most musicians and even atheletes thrive on, and in the case of LeQuitter James appeal to nobody. Adams quickly burst on the rap scene after his Youtube remix of Asher Roth’s “I Love College” became an online sensation. In my eyes, the song gave him some valuable street credibility and respect. From there on out, Adams lost it. A lot of his other music surfaced on Youtube and the blogs. Songs ranging from soft rock to heavy Nas-like hip-hop and even a weed song. I thought he was kidding, but Adams a weed song? Still can’t get over it. He couldn’t smoke weed. As a Division-III soccer player he was subject to testing by the NCAA, and thus never touched any nuggets. Maybe Jada was right when he asked, “Why do niggas lie in 85% of they rhymes?” Well, the artist formerly known as Whiz falls under that category.
From there, Adams thought it would be a smart marketing move to transition from the Asher Roth, weed-smoking rebel to a Boston pretty boy. (Sorry, Tom Brady has that label on lock.) We all know Adams’ radio hit “Drivin’ Me Crazy”. Dare we mention that the song’s video features hundreds of college girls partying around Adams. Now, it’s easy to say that the only reason Adams made this song was to gain some mainstream appeal. Yet, at today’s mark Adams had over 1.5 million Youtube views on “I Hate College”, so he already had plenty of appeal. Say what you want, but Adams is trying way to hard to please people. Simply put, artists do their best work when they are sticking to what they know best. Adams has failed to do that. Releasing a medley of songs has set Adams back and may be the chief reason he has yet to receive a record deal.
The only positive thing Adams has done is give hope to the new generation of white college rappers like Chris Webby, Hoodie Allen and Cam Meekins because unlike Sam Adams those guys have talent.